5 Key Benefits of Social Media For Startups

For entrepreneurs and startup owners, social media is indeed a big thing. The social media revolution as we like to call it is proven beneficial to all businesses. Your startup business can benefit from social media too!

In 2018, the number of social media users have reached 3.196 billion. Your customers and prospects are among those 3 billion users. 95% of adults aged 18-34 follow a brand online through social media. That is why 97% of marketers are now participating in social media. And you should too.

Here are some benefits of social media every startup businesses should take advantage of.

Social Media Helps Establish and Improve Your Brand Image

To show off your image and raise brand awareness, use social media to connect with your customers –current and potential– and show a human side of your startup. You can start by creating social media profiles on channels where your target audience hang out.

When it comes to brands and businesses, consumers want to feel a personal connection. Your audience wants to see the human side of your startup. You can try different methods like the 80-20 rule where your posts are 80% useful content and only 20% are promotional.

Remember, whatever you post on social media reflects your business. How you act and talk on social media leave impressions on your audience. Whether you leave a good or bad impression is up to you. You already know which one is better.

Social Media Lets You Reach More Audience

Almost half of the world’s population use social media platforms, making them a natural channel to reach new targeted potential customers.

A recent study by Pew Research Center found that 68% of American adults are using Facebook. 78% of 18 to 24-year-olds, 78% use Instagram and 45% use Twitter. Even 37% of 65 and older Americans are social media users.

Social media lets you reach all ages and demographics. Unlike in traditional marketing, you won’t have to speak to literally everyone who can see your newspaper or billboard ads. With social media, you can target a specific set of audience.

Social Media Helps You Build Connections

Unlike us business people, consumers see Facebook, Twitter, Instagram, etc. as social networks, not marketing machines. In social media, customers don’t want to be pitched to, you do that on your website or workplace. What they want is authentic engagement.

You can get optimal and authentic engagement from your audience through helpful, humorous and timely posts. Or something they can directly relate to like recent news or trends. Posting within a community helps too.

Social media is also a platform where your customers can speak up about your business and services. Through replies and comments, you can also build a two-way communication with your customers. You can create a bond with your customers over social media.

Aside from your audience, you can also find people who can help you grow your business in social media as well. Potential business partners, influencers, strategists, etc. – as I’ve mentioned, everyone is online now. You can follow them, message, like and leave comments on their posts. Most often than not they will do the same. That’s how building connections in social media works.

You can also join circles, groups, and communities to build connections and expand your knowledge. Just like the Black Abundance Community where members can help each other out, share insights, gain business and financial tips, find motivation and more.

You Can Generate More Leads With Social Media

Whatever industry you decided to venture on, majority of your audience is on social. They may be lurking on Facebook or Twitter. Now, you’d want them to be on your website too! You can do this by posting content that can drive traffic to your website.

Consider your social media posts as lead magnets. The more audience you attract through your content the more traffic you can drive to your website. Become a credible resource. Your posts have to be engaging enough to leave your audience wanting for more. If they like what you post on social, they’ll like your website too.

This is where effective call to actions come to play a big role. You can add something like, “Want to see more? Visit our website now!” or “Check out our website for more mouthwatering recipes.”

Social Media is a Cost-Effective Business Tool with High ROI Benefits

All benefits mentioned above can drive more sales and opportunities for your brand at a relatively low cost. Creating social media profiles is free. You can promote your products or services on social media in two major ways – organic content (free) and paid ads.

With a well-planned strategy, you won’t have to pay too much for paid advertisements as well. Compared to the amount you’re going to invest, the high ROI on social media is unbeatable and totally worth it.

If you don’t want to spend on paid ads, then you can boost your sales through organic content as well. You have to be wise and creative in your approach and your efforts will surely bear positive outcomes.

“One day you'll have enough money to do everything you want to do... But in the meantime, do the best you can with what you have now” - Garth Vickers

Utilize all available resources you can find and use them wisely. Social media is one of the many resources you can use to unlock your full potential and find success, wealth, abundance, freedom and fulfillment in the path you are taking.

Join Black Abundance Community, a Facebook group for new and established entrepreneurs, business enthusiasts, strategists and young professionals. Check out my blog for more tips, insights, and resources that can help cultivate the success of your startup.